CSR and happiness: Indonesian study from banking sector revealed positive effect of CSR involvement on employee wellbeing

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Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A study from the financial sector in Indonesia showed that CrM (cause-related marketing) has a positive effect on employee happiness. This was especially the case when the employees were actively involved in the CrM. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Publisher

Emerald

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