Author:
Shen Shiwei,Yang Fan,Sotiriadis Marios D.
Abstract
Purpose
The purpose of this study is to examine the impact of experience dimensions on the engagement in pro-environmental behaviour (PEB) within nature-based tourism in China. The focus was on sustainable/responsible consumer behaviour by the Chinese Gen Z (18–26 years).
Design/methodology/approach
Firstly, a conceptual model was suggested, drawn on experiential marketing approach. Secondly, an empirical study (online survey) with a sample of 580 young persons was conducted and data were analysed using structural equation modeling (SEM).
Findings
It was revealed that the act and feel dimensions significantly influence experiential value (EV), and EV positively affects satisfaction, significantly impacting arousal and memory. Positive outcomes of experience impact Gen Z members’ engagement in PEBs. Furthermore, arousal and memory play a similar and partial mediating role between satisfaction and engagement in PEB.
Practical implications
The insights gained give support and guidance to tourism destinations and suppliers to promote environmentally friendly behaviour among tourists. This understanding is valuable and useful to industry practitioners in elaborating and implementing the appropriate strategies to stimulate, motivate and promote tourists’ PEB.
Originality/value
This study elaborates an integrative framework, drawn on a marketing approach and establishing a relationship between experiential dimensions and engagement in PEB through the mediating factors of perceived EV, satisfaction, memory and arousal. It provides tourism researchers with new perspective and insights on tourism experience and consumption behaviour.
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Reference73 articles.
1. The tourist in the experience economy;Scandinavian Journal of Hospitality and Tourism,2007
2. Environmental attitudes and behaviour: measurement,2015
3. Managing the total customer experience;MIT Sloan Management Review,2002
4. The theme park experience: an analysis of pleasure, arousal, and satisfaction;Tourism Management,2005
5. On the determinants of pro-environmental behaviour: a literature review and guide for the empirical economist,2019
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献