Lost for words … and losing business

Author:

Rees Jonathan I.,Rees Christopher J.

Abstract

Highlights the fact that foreign language (FL) training is a problematic area for many companies. Outlines five approaches to FL training that can be adopted by organizations, ranging from the “language for all” approach to a highly selective approach based on job analysis and individual assessment. Points out that these approaches can be realized in part or whole by two very different implementation strategies.

Publisher

Emerald

Subject

Organizational Behavior and Human Resource Management,General Business, Management and Accounting,Education

Reference14 articles.

1. 1Barnham, K., “The internationalization of business and the international manager”, Industrial and Commercial Training, July/August 1987, pp. 6‐11.

2. 2“LinguaTel survey on foreign language skills”, reported inThe Independent, 8 June 1995.

3. 3Department of Trade and Industry, National Languages for Export Campaign, DTI London, 1994.

4. 4Scullard, S., The Provision of Foreign Language Training to Industry, Further Education Unit, 1989.

5. 5Ferney, D., “Language skills: is reactive training enough?”, Journal of European Industrial Training, Vol. 14 No. 9, 1990, pp. 27‐30.

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