Investigating the impact of technological orientation and innovation orientation on the sustainability and development the industrial sector

Abstract

Purpose The aim of this study is to investigate technological and innovation orientation contribution to the development and sustainability of the industrial sector. Design/methodology/approach The authors gathered the perspectives of many experts who were aware enough of their company’s technical and innovation orientations to participate in this study to understand how technology and innovation orientations may affect sustainability and development. These people included the company managers, accounting department heads, IT department workers and employees in the innovation department. This was accomplished by distributing a thorough questionnaire intended to gather their perspectives. Findings The study’s results highlight the significant positive relationship between technological and innovation orientation. Moreover, the study demonstrates that both technological and innovation orientation were found to positively impact the sustainability and development of the industrial sector. Practical implications This study provides practical insights for policymakers, industrial managers and innovation supporters in Jordan. Managers can use these insights to reassess technology adoption and innovation strategies. Additionally, investing in staff skills and technology readiness can boost efficiency, competitiveness and long-term growth. Originality/value To the best of the authors’ knowledge, this study is pioneering research to shed light on the connection between technological orientation, innovation orientation and sustainability and development in the industrial sector, providing valuable insights for policymakers and practitioners alike.