A study of internet book reviews and borrowing intention-Reference-Cited by-同舟云学术

A study of internet book reviews and borrowing intention

Published:2010-08-17 Issue:7 Volume:59 Page:512-521
ISSN:0024-2535
Container-title:Library Review
language:en
Short-container-title:

Author:

Kuei Huang Yun,Yang Wen I.

Abstract

PurposeThe purpose of this paper is to understand the effect of internet book reviews on reader borrowing intention.Design/methodology/approachThe study used www.yumau.com, www.ptt.cc and the bulletin board system on www.lib.ntou.edu.tw to post announcements, soliciting 33 readers who had browsed internet book reviews to identify books to borrow. Then, using a content analytic method to analyze interview content, an investigation was conducted on the effect of internet book reviews, numbers of references and content of internet book reviews on reader borrowing intention.FindingsThese results revealed that numbers of references and content of internet book reviews play an important role in borrowing intention.Practical implicationsThese results can provide librarians with a reference for promoting book‐borrowing activities. They can also provide internet bookstores with a reference for managing their book reviews.Originality/valueElectronic word‐of‐mouth reviews have become an important guide to reader borrowing intention. The study investigates readers' thoughts on internet book reviews and their effects, and advances several management suggestions.

Publisher

Emerald

Subject

Library and Information Sciences

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