What makes Jordanian residents buy smart home devices?

Abstract

Purpose Smart homes are recent Internet of Things applications that aim to improve residents’ quality of life. Despite its potential, the adoption of smart homes, in general, and its devices and appliances, in specific, is not reaching a mass market yet. This study aims to investigate the factors that influence residents’ intention to buy smart homes devices in Jordan. Design/methodology/approach This paper proposes a novel model to study users’ intention to buy smart homes devices by following a quantitative method. Responses were collected and statistically analyzed from 375 households using structural equation modeling. Findings Results show that user awareness, perceived cost, perceived enjoyment, personalization, user trust and social influences significantly influence the intention to buy smart home devices. Originality/value To the best of the authors’ knowledge, this paper is the first study attempts to predict intention to buy smart home devices in Jordan. The findings provide meaningful implications for smart home devices providers.