Research in a culturally diverse world: reducing redundancies, increasing relevance

Abstract

Purpose This paper aims to identify means and ways to reduce redundancies and increase relevance in tourism research in a culturally diverse and globalised world. Design/methodology/approach The content of this paper is based on minutes of an extensive discussion (panel as well as townhall-type of discussion) at the 2015 AIEST conference in Lijiang, PR China. Findings Challenges in today’s tourism research world are identified and ways of how to deal with them are shown. Some of those solutions might provoke change in certain domains. This is why ideas are provided for the AIEST to support and facilitate this change. Researchlimitations/implications Limitations come from the research settings of this contribution, which is essentially based on records of a panel and a townhall-type discussion. Originality/value We try to provide food for thought, in order to provoke one or the other discussion. This is why we are happy to receive feeback.