Effect of assimilation on consumer susceptibility to interpersonal influence-Reference-Cited by-同舟云学术

Effect of assimilation on consumer susceptibility to interpersonal influence

Published:2000-07 Issue:4 Volume:17 Page:290-307
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:Journal of Consumer Marketing

Author:

D’Rozario Denver,Choudhury Pravat K.

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference30 articles.

1. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

2. Measurement of Consumer Susceptibility to Interpersonal Influence

3. Bearden, W.O. Netemeyer, R.G. and Teel, J.E. (1990), “Further validation of the consumer susceptibility to interpersonal influence”, Advances in Consumer Research, Vol. 17, pp. 770‐6.

4. Bodovitz, K. and Edmondson, B. (1991), “Asian America”, American Demographics, Series #1, July, 16 and 18.

5. Back-Translation for Cross-Cultural Research

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