Family consumer decision making in Israel: the role of teens and parents-Reference-Cited by-同舟云学术

Family consumer decision making in Israel: the role of teens and parents

Published:2003-06-01 Issue:3 Volume:20 Page:238-251
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:

Author:

Shoham Aviv,Dalakas Vassilis

Abstract

This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision‐making stages. The results revealed that teenage children have influence over family purchases, particularly for products relevant to them (like cereal and vacations) and during the initiation stage. Moreover, consistent with the ranking of Israel as a low power‐distance country, Israeli teens had higher influence than US teens on family decisions.

Publisher

Emerald

Subject

Marketing,Business and International Management

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