Understanding older shoppers: a phenomenological investigation-Reference-Cited by-同舟云学术

Understanding older shoppers: a phenomenological investigation

Published:2008-08 Issue:5 Volume:25 Page:294-301
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:Journal of Consumer Marketing

Author:

Myers Hayley,Lumbers Margaret

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference33 articles.

1. Ahmad, R. (2002), “The older or ageing consumers in the UK: are they really that different?”, International Journal of Market Research, Vol. 44 No. 3, pp. 337‐60.

2. Cognitive Age: A New Multidimensional Approach to Measuring Age Identity

3. Bartos, R. (1980), “Over 49: the invisible consumer market”, Harvard Business Review, Vol. 58 No. 1, February, pp. 140‐8.

4. Identifying mature segments

5. The Retail Revolution, the Carless Shopper and Disadvantage

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