Children and media in China: an urban‐rural comparison study

Author:

Chan Kara,McNeal James U.

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference13 articles.

1. Batra, R. (1997), “Marketing issues and challenges in transitional economies”,Journal of International Marketing, Vol. 5 No. 4, pp. 95‐114.

2. Bu, W. (1998), “Children programming: who's the target?”,Journalism and Communication Research, Vol. 5 No. 2, pp. 13‐24 (in Chinese).

3. Chan, K. and McNeal, J.U. (2002), “Children's perceptions of television advertising in urban China”,International Journal of Advertising and Marketing to Children, Vol. 3 No. 3, pp. 69‐79.

4. Young people and mass media in China

5. Chinese children as consumers: an analysis of their new product information sources

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