The social media use of Muslim women in the Arabian Peninsula: insights into self-protective information behaviours

Abstract

PurposeThe purpose is to provide insight into the social media related information behaviours of Muslim women within Arab society, and to explore issues of societal constraint and control, and impact on behaviours.Design/methodology/approachThe study conducted semi-structured interviews with Muslim women resident within the capital city of a nation within the Arabian Peninsula.FindingsSocial media provides the study participants' with an important source of information and social connection, and medium for personal expression. However, use is constrained within sociocultural boundaries, and monitored by husbands and/or male relatives. Pseudonym accounts and carefully managed privacy settings are used to circumvent boundaries and pursue needs, but not without risk of social transgression. The authors provide evidence of systematic marginalisation, but also of resilience and agency to overcome. Self-protective acts of secrecy and deception are employed to not only cope with small world life, but to also circumvent boundaries and move between social and information worlds.Research limitations/implicationsFindings should not be considered representative of Muslim women as a whole as Muslim women are not a homogenous group, and Arabian Peninsula nations variously more conservative or liberal than others.Practical implicationsFindings contribute to practical and conceptual understanding of digital literacy with implications for education programmes including social, moral and intellectual aspects.Originality/valueFindings contribute to conceptual and practical understanding of information poverty, evidencing structural inequalities as a major contributory factor, and that self-protective information behaviours, often considered reductive, can also be expansive in nature.