Author:
Doosti Shabnam,Jalilvand Mohammad Reza,Asadi Ali,Khazaei Pool Javad,Mehrani Adl Parisa
Abstract
Purpose
– The purpose of this paper is to investigate how electronic word of mouth (e-WOM), attitude, and city image affect tourists’ intention to visit a tourism city.
Design/methodology/approach
– Drawing from the tourism management literature, the authors hypothesize and test the relationships among e-WOM, attitude, overall city image, and visit intentions. Structural equation modeling was conducted to test the proposed relationships among the variables.
Findings
– The empirical results suggested that e-WOM has a positive and significant influence on tourists’ attitude and overall city image. Further, e-WOM, attitude toward city, and overall city image were significant determinants of visit intentions.
Originality/value
– The paper contributes to understand the relationship between four constructs of e-WOM, attitude, and overall city image and visit intentions, tested in city tourism in the context of a tourism city.
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development,Management, Monitoring, Policy and Law
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