Subject
Marketing,Business and International Management
Reference44 articles.
1. Product classification and the theory of consumer behavior
2. Generation Y female consumer decision‐making styles
3. Baldinger, A.L. and Rubinson, J. (1996), “Brand loyalty: the link between attitude and behavior”, Journal of Advertising Research, Vol. 36 No. 6, pp. 22‐34.
4. College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences
5. Beirne, M. and Howe, N. (2008), “Generation Gab”, Brandweek, p. 16, June 30.
Cited by
161 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献