Bundling or unbundling frequently purchased products: a mixed method approach-Reference-Cited by-同舟云学术

Bundling or unbundling frequently purchased products: a mixed method approach

Published:2011-01-25 Issue:1 Volume:28 Page:67-75
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:Journal of Consumer Marketing

Author:

Arora Raj

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference29 articles.

1. Consumer Savings in Complementary Product Bundles

2. Framing effects in mixed price bundling

3. Bundles = discount? Revisiting complex theories of bundle effects

4. Hsu, T.H. and Chang, K.‐F. (2007), “The classification and evaluation model for product bundles”, Journal of American Academy of Business, Vol. 11 No. 2, pp. 64‐70.

5. The Influence of Price Discount Framing on the Evaluation of a Product Bundle

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