The importance of product aspects in choice: the influence of demographic characteristics-Reference-Cited by-同舟云学术

The importance of product aspects in choice: the influence of demographic characteristics

Published:2010-01-26 Issue:1 Volume:27 Page:26-34
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:Journal of Consumer Marketing

Author:

Creusen Mariëlle E.H.

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference18 articles.

1. Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables

2. The Continuing Significance of Social Class to Marketing

3. The Different Roles of Product Appearance in Consumer Choice*

4. Gender identity and material symbols: Objects and decision considerations in impulse purchases

5. Systematic variation in purchase orientations across social classes

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