Toward increasing affective commitment in SME strategic networks

Abstract

Purpose To hinder the high failure rate of strategic networks, recently scholars have concentrated on behavioral aspects such as trust, conflict management, resolution and commitment as fundamental antecedents of strategic network performance. Within this context, this paper focuses on the antecedents of affective commitment, based on the rationale that an increasing affective commitment cannot occur naturally during network evolution. Therefore, the purpose of this paper is to understand how affective commitment is achieved along the development process of small- and medium-sized enterprise (SME) strategic networks. Design/methodology/approach To address the aim of the paper, a qualitative approach based on multiple case studies was used. Two case studies of Italian SME strategic networks having an increasing and decreasing level of affective commitment were selected to have a base of comparison, following a “polar types” theoretical sampling approach. Findings By comparing two cases in which partners show a different affective commitment along the network development process, this study allows providing a twofold contribution. The former is to unveil the most relevant elements partners may rely on to achieve an increasing affective commitment and the latter is to propose a dynamic approach toward the study of affective commitment in SME strategic networks. Research limitations/implications Considering the limited generalizability of this exploratory study due to the analysis of two cases, future studies with a larger number of strategic multipartner networks can expand the understanding of the dynamics leading to increasing commitment. Practical implications The paper provides a series of practical guidelines for managers to create a trusting environment with a high level of affective commitment within the context of SME networks, which can contribute to their survival. Originality/value The originality of the study consists in having adopted a dynamic approach toward studying affective commitment in the context of SME networks, which resulted in the identification of relevant factors that can lead to increasing affective commitment.