Author:
Gáspár Judit,Gubová Klaudia,Hideg Eva,Jagaciak Maciej Piotr,Mackova Lucie,Márton András,Rafał Weronika,Sacio-Szymańska Anna,Šerá Komlossyová Eva
Abstract
Purpose
The paper evaluates trends shaping the post-pandemic reality. The framework adopted is a case study of the V4 region (Poland, the Czech Republic, Slovakia and Hungary) that illustrates broader trends, their direction of change and their influence on the entire region. This paper aims to identify key trends and analyse how they can facilitate or hinder sustainable development.
Design/methodology/approach
The paper is based on a multidisciplinary literature review and an online real-time Delphi study carried out across four European countries.
Findings
The results indicate that the influence of negative trends on sustainability is much stronger than that of positive ones. Concerning the trends’ driving factors, the blockers of negative trends have a much higher influence on sustainability than the blockers of positive ones. The study shows that the most significant trends affecting sustainability are distributed throughout various fields of human activity, including geopolitics, social issues, education, the environment, technology and health.
Practical implications
The findings presented below can be used primarily by decision makers from the V4 region, who are responsible for crafting strategies regarding post-COVID recovery. The study illustrates trends that V4 countries and other European Union member states might be facing in the future and analyses how they relate to sustainability. The conclusions indicate that the most effective path to the desired level of sustainability is one that incorporates policies built around the blockers of negative trends.
Originality/value
The importance of this study lies in its focus on countries that had previously received little attention in scientific analyses. The paper shows their possible developmental pathways and sheds light on the framework of integrated foresight and its applications in sustainability-related areas.
Subject
Business and International Management,Management of Technology and Innovation
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