Sport-related branded entertainment: the Red Bull phenomenon-Reference-Cited by-同舟云学术

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Sport-related branded entertainment: the Red Bull phenomenon

Published:2016-09-28 Issue:5 Volume:6 Page:
ISSN:2042-678X
Container-title:Sport, Business and Management: An International Journal
language:en
Short-container-title:Sport, Business and Management

Author:

Kunz Reinhard,Elsässer Franziska,Santomier James

Publisher

Emerald

Subject

Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Reference96 articles.

Cited by 17 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of source attractiveness and source credibility in advertising field hockey: a minority sport;International Journal of Sports Marketing and Sponsorship;2024-08-22

2. From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects;Sport Marketing Quarterly;2024-06

3. Endorsement publicitario en Instagram: valores de marca y celebridades deportivas en España;adComunica;2024-01-01

4. El patrocinio como factor condicionante en el desarrollo de las carreras de los deportistas de élite españoles.;Obra digital;2023-12-21

5. Introduction;Advertising as a Creative Industry;2023-07-10

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