The ties that bind: stakeholder collaboration and networking in local festivals

Abstract

Purpose This study aims to examine the extent of collaboration and networking between local festival stakeholders by focusing on the differences in how they evaluate themselves and other stakeholders. Design/methodology/approach A questionnaire directed toward different stakeholder groups involving 1,092 respondents was administered at six selected festivals in Ghana, West Africa. Findings In terms of self-evaluated collaboration and networking, the festival organizers considered themselves to have the highest risk, followed by the sponsors and vendors. However, when the stakeholders assessed each other, most agreed that they experienced higher risk when dealing with vendors. To reduce the risks of dealing with vendors, it is recommended that vendors be registered, accredited and allocated selling spaces before festivals begin. Practical implications It is helpful to understand the nature of decision power or different views of collaboration and networking among stakeholders. Further, this study offers insights to understand stakeholders’ motivations to participate in local festivals. Originality/value The combination of collaboration and networking between local festival stakeholders into a conceptual model allows the current findings to offer meaningful theoretical and practical implications.