Using value equations to analyse exchanges-Reference-Cited by-同舟云学术

Using value equations to analyse exchanges

Published:2003-02-01 Issue:1 Volume:21 Page:16-22
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:

Author:

Blois Keith

Abstract

The concept of exchange is considered and the insights that this provides are combined with Day’s concept of customer value equations to propose that there is also a need to evaluate the supplier’s value equation. Examples of how both customer and supplier value equations might be used by a supplier to further its understanding of the relationships which it has with customers are discussed.

Publisher

Emerald

Subject

Marketing

Reference29 articles.

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