Measuring the effectiveness of marketing information systems
Author:
Publisher
Emerald
Subject
Marketing
Reference55 articles.
1. Intelligent marketing information systems:
2. Estimating Nonresponse Bias in Mail Surveys
3. Marketing orientation and its determinants: an empirical analysis
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5. Competing Values in Organizations: Contextual Influences and Structural Consequences
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4. Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic;Journal of Enterprise Information Management;2021-10-05
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