1. The theoretical and philosophical underpinnings of relationship marketing
2. Behrman, J.N. and Levin, R.I. (1984), “Are business schools doing their job?”, Harvard Business Review, Vol. 62 No. 3, pp. 140‐7.
3. Beverland, M. (2002), Strategic emergence and evolution in the Australasian wine industry, PhD thesis, University of South Australia, Adelaide.
4. Borden, N.H. (1964), “The concept of the marketing mix”, Journal of Advertising Research, pp. 2‐7.
5. Brady, J. and Davis, I. (1993), “Marketing's mid‐life crisis”, McKinsey Quarterly, Vol. 2, pp. 17‐28.