Relationship marketing in an enterprise resource planning environment
-
Published:2001-04
Issue:2
Volume:19
Page:136-139
-
ISSN:0263-4503
-
Container-title:Marketing Intelligence & Planning
-
language:en
-
Short-container-title:Mrkting Intelligence & Plan
Author:
Chattopadhyay Satya P.
Cited by
15 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. The Antecedents of Relationship Phase Affect in Alliances;Contributions to Management Science;2017
2. The Role of Brand Loyalty on CRM Performance;Marketing and Consumer Behavior;2015
3. CRM in Tourism;Emerging Innovative Marketing Strategies in the Tourism Industry;2015
4. The Role of Brand Loyalty on CRM Performance;Smart Manufacturing Innovation and Transformation;2014
5. Successful implementation of CRM in luxury hotels: determinants and measurements;EuroMed Journal of Business;2013-07-12