How effectively do marketing journals transfer useful learning from scholars to practitioners?-Reference-Cited by-同舟云学术

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How effectively do marketing journals transfer useful learning from scholars to practitioners?

Published:2004-08 Issue:5 Volume:22 Page:540-556
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Crosier Keith

Publisher

Emerald

Subject

Marketing

Reference21 articles.

1. Twenty years of the journal

Cited by 47 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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3. Friends With Benefits: Practitioner Publishing as a Pathway to Collaboration in Social Marketing;Social Marketing Quarterly;2023-07-24

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