What's in store? Retail marketing and corporate social responsibility-Reference-Cited by-同舟云学术

What's in store? Retail marketing and corporate social responsibility

Published:2007-02-13 Issue:1 Volume:25 Page:17-30
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Jones Peter,Comfort Daphne,Hillier David

Publisher

Emerald

Subject

Marketing

Reference32 articles.

1. Blomqvist, K.H. and Posner, S. (2004), “Three strategies for integrating CSR with brand marketing”,Market Leader, Summer, pp. 33‐6.

2. Brand councils that care: Towards the convergence of branding and corporate social responsibility

3. British Retail Consortium (2005a),Corporate Social Responsibility in Retail, available at: www.brc.org.uk/policymaster04.asp?id=59&sPolicy=CSR.

4. British Retail Consortium (2005b),Key Issues in Corporate Social Responsibility, available at: www.brc.org.uk/brusselsKI04.asp?id=198&sKI=CORPORATE+SOC%2E+RESPONSIBILITY.

5. British Retail Consortium (2006),Retail Key Facts, available at: www.brc.org.uk/latestdata04.asp?iCat = 52&sCat=RETAIL+KEY+FACTS.

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