1. Relationship marketing and regular customer cards: daily product retailing in Finland
2. Boussofiane, S. (1996), “Exploiting customer analysis in customer loyalty”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 5 No.1, pp. 11‐19.
3. Cuthbertson, R. (1998), “Loyalty card schemes in retailing across Europe”, European Retail Digest, No. 20, pp. 5‐7.
4. Davies, G. (1998), “Loyalty cards can erode loyalty. Only customer relationship programmes can build it”, European Retail Digest, No. 20, pp. 8‐13.
5. Department of the Environment (1987), Handling Geographic Information: Report of the Committee of Enquiry Chaired by Lord Chorley, HMSO, London.