From intentions to action: how behavioural intentions shape employee performance through digital learning?

Abstract

Purpose This study aims to explore the impact of “Performance Expectancy” (PE) on the performance of Indian automotive manufacturing employees through their “Behavioural Intention” (BI) in the context of digital learning within the volatile, uncertain, complex and ambiguous (VUCA) world. Design/methodology/approach A descriptive research design was adopted to gather data from 211 employees of Indian automotive manufacturing companies. Structural equation modelling was applied for data analysis and obtaining results. Findings Largely, the findings indicate that BI does mediate the relationship between PE and employee performance (EP) in the context of the Indian automotive manufacturing sector. The findings would help in boosting digital learning initiatives, improving EP and fostering organizational success in the VUCA world. Research limitations/implications The current study focused on the Indian manufacturing industry. Extending the research beyond the manufacturing sector to other industries in India could possibly help in generalizing the findings, and thereby enhance knowledge of the broader consequences of digital learning on EP. Practical implications Digital learning platforms can enhance sustainable industrialization in the manufacturing sector by providing employees with access to digital learning opportunities. Managers must provide employees with access to digital learning opportunities for making them more creative and innovative, so that they can become real change agents, and can handle real-world problems more efficiently, leading the organization to deal with the complexities and unpredictability in this VUCA world. Originality/value Within the ambits of Indian automotive manufacturing organizations, there have been limited research studies that have used two constructs of the UTAUT2 framework to see their impact on EP in terms of digital learning. Thus, based on the limited information available, this research stands as a pioneering effort in the realm of digital learning within the Indian automotive manufacturing industry, where the relationship between PE and EP is examined through the mediational role of BI of employees. Moreover, this research possibly would pave the way for further research studies on exploring the role of potential factors influencing the strength and direction of the relationships between these variables (PE and EP).