Abstract
PurposeThe purpose of this study is to explore how the uptake of digital technologies influences youth entrepreneurship in Kenya.Design/methodology/approachThis study utilizes 28 semi-structured interviews with entrepreneurs age 21–35 in Nairobi, Kenya. Interview transcripts were analyzed using open- and closed-coding.FindingsMillennial entrepreneurs embrace change and challenges by harnessing mobile technologies and social media. In doing so, they are engaging in what French sociologist Lévi-Strauss called “bricolage,” or “making do with what's at hand.”Originality/valueThis study explores a unique segment of entrepreneurs, Millennials in Kenya and identified the ways in which digital entrepreneurship represents a form of bricolage.
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,General Economics, Econometrics and Finance,Sociology and Political Science,Cultural Studies,Demography,Business and International Management
Cited by
7 articles.
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