Author:
Hlavacek James D.,Ames B.C.
Abstract
Segmenting a marketplace is one of the most important strategic moves that can be made by high‐tech companies, industrial firms, and firms that sell services to other businesses. Yet technical‐based businesses often miss out on opportunities by failing to divide their markets adequately and develop cohesive strategies to conquer and protect a market position.
Subject
Strategy and Management,Management Information Systems
Cited by
27 articles.
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