Understanding the relationships of critical factors to Facebook educational usage intention

Abstract

Purpose – The purpose of this paper is to conceptualise a framework that integrates information quality, system quality, function quality, and social influence based on the information system (IS) success model, to explore the relationship among these factors, which might be the key determinants of Facebook educational usage intention. Design/methodology/approach – An internet survey was conducted to collect empirical data from 221 Facebook users on their experiences of using Facebook. This study applied structural equation modeling (SEM) to demonstrate the proposed model’s construct relations and multiple group analysis. Findings – The results of this study show that social influence and information quality are critical and direct determinants that affect users’ continuous intention to use Facebook in learning; social influence also indirectly affect Facebook usage intention through the mediating effect of information quality. Except the path between social influence and usage intention in age subgroups, the relationships among these determining factors in the proposed model are stable, and there were no significant differences among gender subgroups and age subgroups examined using the multiple group comparison test. Originality/value – The findings provide a better understanding of the IS success model that influences the Facebook educational usage intention for researchers and practitioners.