The market for energy advice in Germany: a progress review

Abstract

Purpose This study aims to update a 2017 review of trends, barriers and outlooks for the future of the energy advice services market in Germany, as perceived by market actors. With growing national and European ambitions for comprehensive energy renovations, lessons for a functioning energy sector management can be drawn that are valid at European and international level. Design/methodology/approach This review combines quantitative and qualitative research approaches, using a survey covering over 500 energy advisors and follow-up qualitative stakeholder interviews. Based on the present market, this study seeks to identify feedback on regulatory measures to promote market development; remaining barriers against further market development; and business and cooperation models for energy services in the building sector. Findings Since the last review in 2017/2018, market development has tended to stagnate, despite a strong government commitment to boost energy services markets. Significant barriers persist, many of which are related to government regulation. These barriers discourage homeowners to engage in energy renovations. To support innovative business models, regulatory complexity needs to be reduced. European Union lawmakers and German Government need to take action to facilitate access to advice services. Originality/value This paper provides the latest, updated sectoral overview of Europe’s biggest energy service market as perceived by the market actors. It focuses on the analysis of barriers, business models and cooperation models to derive governance options for further triggering market dynamics.