Approaches to Global Branding: The Chilean Wine Industry and the UK Market
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Published:2002-02
Issue:2
Volume:14
Page:25-32
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ISSN:0954-7541
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Container-title:International Journal of Wine Marketing
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language:en
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Short-container-title:Intl Jnl of Wine Marketing
Author:
Felzensztein Christian
Cited by
6 articles.
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