Projective techniques in Taiwan and Asia‐Pacific market research-Reference-Cited by-同舟云学术

Projective techniques in Taiwan and Asia‐Pacific market research

Published:2007-01-23 Issue:1 Volume:10 Page:48-62
ISSN:1352-2752
Container-title:Qualitative Market Research: An International Journal
language:en
Short-container-title:Qualitative Mrkt Res: An Int J

Author:

Boddy Clive R.

Publisher

Emerald

Subject

Marketing

Reference31 articles.

1. Aldridge, D.N. (1990), “Marketing strategy: the Japanese approach”,Marketing & Research Today, Vol. 18 No. 4, pp. 239‐44.

2. AQR (2004),Projective and Enabling Techniques, available at: www.aqr.org.uk/glossary/index.shtml?projective (accessed 29 August 2004).

3. Ariga, M., Yasue, M. and Wen, G.X. (1997), “China's generation III viable target segment and implications for marketing communications”,Marketing & Research Today, Vol. 25 No. 1, pp. 17‐24.

4. Banks, R. (1997), “Is Asia different? Defining a strategy to serve multi‐national clients in the region”,Marketing & Research Today, Vol. 25 No. 1, pp. 4‐11.

5. Becker, C. (1997), “Hair and cosmetic products in the Japanese market”,Marketing & Research Today, Vol. 25 No. 1, pp. 31‐7.

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