Marketing: philosophy of science and “epistobabble warfare”
Author:
Publisher
Emerald
Subject
Marketing
Reference22 articles.
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2. Marketing, Scientific Progress, and Scientific Method
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4. Cahill, D.J. (1993), “Why can't they answer a simple question – like ‘what will people buy?’: a review essay”, Journal of Consumer Research, Vol. 10 No. 2, pp. 76‐9.
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