Characteristics of services – a new approach uncovers their value
Author:
Publisher
Emerald
Subject
Marketing
Reference35 articles.
1. Firm Resources and Sustained Competitive Advantage
2. Service‐oriented Thinking and its Implications for the Marketing Mix
3. Berry, L.L. (1980), “Service marketing is different”, Business, Vol. 30 No. 3, pp. 24‐9.
4. Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses
5. Comparing three signals of service quality
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