Abstract
A brief survey of the public relations industry is followed by an
account of the specific applications of public relations to university
libraries. The process begins with identification of the library′s aims
and objectives and of its main client bodies. Discusses the full range
of public relations skills, including interpersonal skills, service
quality and library promotion by all means. Stresses the importance of
public relations to a university library.
Subject
Library and Information Sciences
Cited by
4 articles.
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