The leading edge in strategic QFD-Reference-Cited by-同舟云学术

The leading edge in strategic QFD

Published:2003-02-01 Issue:1 Volume:20 Page:56-73
ISSN:0265-671X
Container-title:International Journal of Quality & Reliability Management
language:en
Short-container-title:

Author:

Hunt Robert A.,Xavier Fernando B.

Abstract

Introduced to the West from Japan, Quality Function Deployment (QFD) is a powerful approach to customer‐focused product development. In recent years, many practitioners and academics have recognized the potential of these methods and applied them to strategic formulation and decision making as well. Earlier reviews of the documented accounts of QFD‐based approaches to strategy have been presented at the 7th International Symposium on QFD in Tokyo in 2001, and at the 8th International Symposium on QFD in Munich in 2002. This paper updates these reviews, identifying the parallels and contrasts evident in these cases with the techniques of hoshin kanri (also known as policy deployment). The paper then briefly describes a case study of the application of a comprehensive QFD‐based methodology. Leveraging these insights, the paper seeks to address the future direction of the development of this promising field of strategic methodology.

Publisher

Emerald

Subject

Strategy and Management,General Business, Management and Accounting

Reference48 articles.

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5. Barnard, B. (1992), “Using Quality Function Deployment to align business strategies and business processes with customer needs”, Transactions from the 4th International Symposium on Quality Function Deployment, QFD Institute, Novi, MI, pp. 514‐25.

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