An empirical examination of the effects of demographic groups on socially responsible consumption behaviour

Author:

Syed Azamussan,Shanmugam Munuswamy

Abstract

Purpose The purpose of this study is to assess the effects of demographic groups (i.e. gender groups, marital status groups, age groups, income groups, experience groups, education groups and occupation groups) on socially responsible consumption (hereafter SRC) behaviour. Design/methodology/approach The study was carried out in Chennai city, the capital of Tamil Nadu state of India. A total of 214 responses were collected during the survey. The respondents were the university staff composed of lecturer/professor, lab instructor, admin staff and support staff. A socially responsible purchase and disposal scale has been used to measure SRC behaviour amongst consumers. The convenience sampling technique was used for data collection. Independent-samples t-test and one-way analysis of variance (ANOVA) techniques were used for hypotheses testing. Findings Factor analyses confirmed the multidimensional structure of the SRC construct with the following axes: firms’ internal corporate social responsibility (hereafter CSR) performance, firms’ external CSR performance, firms’ environmental CSR performance and consumers’ personal social responsibility. In addition, this study found that demographic groups have no effects on SRC behaviour. Research limitations/implications The current research will be a step forward to a richer and more inclusive understanding of the effects of demographic groups on SRC behaviour. Practical implications This study would help managers to understand consumer markets, formulate strategy and develop sustainable products. Originality/value This study is amongst the few attempted to examine the effects of demographic groups on SRC behaviour amongst consumers. This research endeavoured to validate the multidimensional nature of the SRC construct.

Publisher

Emerald

Subject

Social Sciences (miscellaneous),General Business, Management and Accounting

Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3