A study on emerging trends in Indian startup ecosystem: big data, crowd funding, shared economy

Abstract

Purpose India ranks third in the global startup ecosystem in the world incubating more than 50,000 startups and witnessing 15% YoY growth per year. Being a center of innovation and skilled labor, Indian startups have attracted investments from all over the world. This paper aims at exploring the trends that are driving the growth in the Indian startup ecosystem. Design/methodology/approach Top 200 startups according to valuation are selected as a sample to find out the major trends in the Indian startup ecosystem. This paper includes surveying the sample startups about the implementation of trends such as big data, crowdfunding and shared economy in their startup and its tangible, as well as intangible impacts on their business. The result of the survey is analyzed to get an overview of the emerging trends in the Indian startup ecosystem. Findings Major ten emerging trends that drive growth in the Indian startup ecosystem are discovered and the areas where these trends can be leveraged are identified. Originality/value This research has contributed toward structuring and documenting the growth driving trends, and it will help the budding entrepreneurs to get familiar with the contemporary trends, pros and cons associated with it and the ways to leverage these trends to build a successful startup.