Reviewing the price tag

Author:

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This paper identified that luxury brands should look into multiple channel distribution strategies to grow their business performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Publisher

Emerald

Reference1 articles.

1. Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China;Journal of Fashion Marketing and Management: An International Journal,2024

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