A response to Koku’s comments on Alpert, Wilson and Elliott’s article on price signaling-Reference-Cited by-同舟云学术

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A response to Koku’s comments on Alpert, Wilson and Elliott’s article on price signaling

Published:1996-12 Issue:6 Volume:13 Page:59-62
ISSN:0736-3761
Container-title:Journal of Consumer Marketing
language:en
Short-container-title:Journal of Consumer Marketing

Author:

Alpert Frank

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference5 articles.

1. Price signalling: does it ever work?

2. First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions

3. Price signaling: does it ever work?

4. Nagle, T. and Holden, R. (1995, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, 2nd ed., Prentice‐Hall, Englewood Cliffs, NJ.

5. Beyond the Many Faces of Price: An Integration of Pricing Strategies

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of resources in achieving target competitive positions;Journal of Strategic Marketing;2007-05

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