1. The Internet for the rest of us: marketing on the World Wide Web
2. Cerf, V. (1996), “A brief history of the Internet and related works”, Net History Links.
3. Lewis, H.G. and Lewis, R.D. (1997), “Give your customers what they want”, Selling on the Net, Executive Book Summaries, Vol. 19 No. 3, March.
4. Monaco, B. (1997), “Marketing on the Internet”, CNBC Business News (transcript), January.
5. Clark, B. H. (1997), “Welcome to my parlor”, Marketing Management, Winter.