Conceptualizing self‐monitoring: links to materialism and product involvement
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference23 articles.
1. Self-Monitoring as a Moderating Variable in Consumer Behavior
2. Materialism: Trait Aspects of Living in the Material World
3. On the nature of self-monitoring: Problems with assessment, problems with validity.
4. Boundary spanning and individual performance: The impact of self-monitoring.
5. The Effects of Advertising Appeal on Perceptions of Product Quality
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