1. The Internet for the rest of us: marketing on the World Wide Web
2. Akaah, I.P. and Korgaonkar, P. (1988), “A conjoint investigation of the relative importance of risk relievers in direct marketing”,Journal of Advertising Research,August/September, pp. 38‐44.
3. Boisseau, C. (1995), “Internet rife with Cyberspace”,The Dallas Morning News,March 4, p. 3C.
4. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
5. Crain’s Chicago Business (1994), “Technology and accessibility giving Internet global impact”,Crain’s Chicago Business, November 14, p. T10.