Erratum
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference13 articles.
1. Ayling, D. (1988, “Franchising in the UK”,The Quarterly Review of Marketing, Vol. 13, Summer, pp. 19‐24.
2. Once more: How do you improve customer service?
3. Market-driven strategies for competitive advantage
4. Service marketing and franchising: A practical business marriage
5. Franchising: Selecting a strategy for rapid growth
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4. Examining Control and Autonomy in the Franchisor-Franchisee Relationship;International Small Business Journal: Researching Entrepreneurship;2003-05
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