Abstract
PurposeThis research aims to test the simultaneous effects of the perceived threat of COVID-19, e-health literacy, e-health access barrier, loyalty toward healthy foods in general, loyalty toward functional foods, the affordability of healthy foods in general and the affordability of functional foods on health-related quality of life (HrQoL) during the COVID-19 pandemic.Design/methodology/approachA survey with 400 respondents in Banten, Indonesia, was performed. The data were analyzed using multiple regression analysis.FindingsThe results of the research showed that HrQoL during the COVID-19 pandemic was positively affected by e-health literacy and the affordability of healthy foods in general while negatively affected by the e-health access barrier, the perceived threat of COVID-19 and loyalty toward healthy foods in general. Furthermore, HrQoL was not influenced by loyalty toward and affordability of functional foods.Research limitations/implicationsThis research was conducted in Banten. Due to the operational limitations during the COVID-19 pandemic, this research used a purposive sampling technique. Therefore, the next research should retest the model in different contexts and locations.Practical implicationsTo improve HrQoL during the COVID-19 pandemic, citizens need to be educated on finding and utilizing credible online health information during the COVID-19 pandemic. Governments and health service providers should also strive to offer ease of access to credible online health information. Furthermore, the affordability of healthy foods, in general, should be managed well.Originality/valueA few studies on HrQoL during COVID-19 pandemic were performed. However, there is a lack of paper that examines the role of food customer loyalty and affordability in a model of HrQoL during the COVID-19 pandemic. To the best of the authors’ knowledge, this paper is the first that involved and tested the role of food customer loyalty and affordability in a model of HrQoL during the COVID-19 pandemic.
Subject
Strategy and Management,General Business, Management and Accounting
Reference78 articles.
1. Designing selenium functional foods and beverages: a review;Food Research International,2019
2. Integrating health belief model and technology acceptance model: an investigation of health-related internet use;Journal of Medical Internet Research,2015
3. Assessing electronic health literacy in the state of Kuwait: survey of internet users from an Arab State;Journal of Medical Internet Research,2019
4. Factors affecting peasants’ empowerment in West Halmahera District – a case study from Indonesia;Journal Of Agriculture And Rural Development In The Tropics And Subtropics,2015
5. From solving a health problem to achieving quality of life: redefining eHealth literacy;Journal of Literacy and Technology,2015