Author:
CHRISTOPHER MARTIN,MAGRILL LEONARD,WILLS GORDON
Abstract
The development of a scientific discipline of marketing logistics requires a vital commitment to education in this area.
Cited by
4 articles.
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1. Retrospective on the launch of IJPDLM – lessons for the future of logistics and supply chain management research;International Journal of Physical Distribution & Logistics Management;2021-05-13
2. Motivational profiling of logistics Master’s students in Great Britain;International Journal of Physical Distribution & Logistics Management;2001-04-01
3. Erratum;International Journal of Physical Distribution & Logistics Management;1998-06-01
4. Organisational transfer to marketing futures;Industrial Marketing Management;1971-09