“I Did Not Think of Myself as a ‘Customer’”: The Confluence of Intertwined Vulnerabilities Among Subsistence Consumers Through Marketplace Literacy

Author:

Viswanathan Madhu,Chase Lucy Joy,Jones Maria

Publisher

Emerald Publishing Limited

Reference55 articles.

1. Fuel-efficient stoves for Darfur: The social construction of subsistence marketplaces in post-conflict settings;Journal of Business Research,2010

2. The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market-shaping tool;Journal of Consumer Affairs,2020

3. Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces;Journal of Public Policy and Marketing,2015

4. Consumer Well-being and social responsibility of subsistence entrepreneurs in subsistence marketplace;Journal of Consumer Affairs,2020

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