The Business Performance Outcomes of Market Orientation Culture and Behaviors-Reference-Cited by-同舟云学术

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The Business Performance Outcomes of Market Orientation Culture and Behaviors

Published:2018-06-12 Issue: Volume: Page:255-282
ISSN:1548-6435
Container-title:Review of Marketing Research
language:
Short-container-title:

Author:

Morgan Neil A.,Vorhies Douglas W.

Publisher

Emerald Publishing Limited

Reference72 articles.

1. Structural equation modeling in practice: A review and recommended two-step approach.

2. Organizational Culture: Can It Be a Source of Sustained Competitive Advantage?

3. Firm Resources and Sustained Competitive Advantage

4. Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context

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2. The role of organizational culture dimension in business recovery: a post Covid-19 perspective in the hotel industry in Kenya;International Journal of Research in Business and Social Science (2147- 4478);2023-12-18

3. Firm AI Adoption Intensity and Marketing Performance;Journal of Computer Information Systems;2023-11-08

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